Ambush Marketing: Risks and Regulation in Chile

Ambush marketing is an advertising strategy whereby a company seeks to associate its brand with an event - usually sporting or cultural events - without being an official sponsor, taking advantage of its notoriety without paying sponsorship fees.

Generally, this practice is manifested in two ways:

By association

By intrusion

In Chile, there is no specific regulation against this practice, but rules such as the following can be applied:

• The Unfair Competition Law
• The Industrial Property Law
• The Intellectual Property Law
• Contractual clauses in events.

We invite you to read the full article.