Daniel López Macías

Daniel has a solid track record leading digital transformation and advanced analytics projects in companies across various sectors. His practice focuses on driving the adoption of emerging technologies and the strategic use of data to optimise processes, improve decision-making and accelerate innovation.

Before joining Nimerya, he held executive positions at Deloitte and MRM Spain, where he led initiatives in digitalisation, business intelligence, and data science applied to marketing and operational efficiency. His early career at PwC Spain allowed him to build a solid foundation in auditing, financial control, and risk management, providing a comprehensive view of the impact of technology on business.

Daniel is an AWS Certified Cloud Practitioner and combines his technical expertise with a practical, results-oriented approach, helping organisations build data and cloud capabilities that enable more agile and sustainable operating models. He is particularly skilled in designing dashboards and analytics and AI solutions to turn complex information into competitive advantages.

Academic background

• BBA, CUNEF (2012).
  Master's Degree in Auditing, University of Alcalá de Henares
• Global Master's in Business Analytics and Big Data, IE School of Science and Technology

Languages

Spanish, English.